January 2006 Meeting More Info Page
January 2006
"How To make Your Customers Value
What You Do For Them"
Speaker: Michael Weissman, President,
FreshPerspectives
At our “January luncheon, B2B marketing expert MICHAEL WEISSMAN
discussed the powerful new concept of Value Reinforcement Marketing,
the cure for the “paradox of excellence” - getting your customers to
pay attention to, and value, what you’re doing for them. Using examples
of customer retention strategies from major companies,
Michael explained the symptoms and root causes of the "Paradox of
Excellence", and how to address them.
Here's a link to the presentation - BMA
Monthly Meeting Presentation January 2006