August 2005 Meeting More Info Page
August 2005
New Company and Product Strategy: How Your Customers Will Teach You
To Get it Right
Speaker: STEVE BLANK, Haas Business School
In this session, Steve Blank, retired serial entrepreneur, and now at
the Haas Business school, will offer insight and concrete lessons
into what marketing techniques make some startups successful and leave
others selling off their furniture. The premise that startups that
survive the first few tough years do not follow the traditional
product-centric launch model. Through trial and error, hiring and
firing, successful startups all invent a new, parallel process to
product development for sales, marketing and business
development. In particular, startups that succeed and thrive
invent and live by a process of customer learning and discovery called
“Customer Development.”
Included here are links to: