February 2006 Meeting More Info Page

February 2006
The Art of B2B Media Buying
Speaker: Ginny Cooper, CEO of Cooper+Simmons Media

Ginny Cooper, a 30-year media veteran and CEO of Cooper+Simmons Media, discussed the media mix and outlined how media channels - from network television to search engine marketing - are changing. In this session, she defined the advantages and disadvantages of each medium, focusing on the "what, why and how" to forecast future possibilities.