November 2005 Meeting More Info Page

November 2005
Gulp! The Web Just Swallowed My Advertising Budget!
Moderator:
SHIRLEY HORN - Horn & Company
Panelists:
JULIE RIEGER- ZenithOptimedia   /   DALE DURRETT - Dow Jones Online
LEE FLANAGIN - Arc International   /   CLAUDIA NATALIA - ARM International

Today's marketers are spoiled by choice with the recent explosion of on-line media opportunities. As online purchasing increases, should management expect a corresponding reduction in marketing budgets? Will online advertising take over completely? A panel of experts with roots in both types of media advertising will scope the future of online vs. traditional advertising, and give you useful advice on how to achieve a perfect media mix.