October Monthly meeting More Info
Launching New Businesses within Large Companies:
Getting the 800-lb Gorilla to run like a Cheetah
Speaker: Jeff Henderson, Vice President of sales and marketing, Avago Technologies
This discussion included examples within a technology company of new businesses which have been launched into new markets: including the decision process of which businesses to develop, how new businesses are incubated within a large company, how they are branded, and ultimately successfully add shareholder value. The process and decisions include all marketing functional disciplines. This often requires sub-branding or independent branding, and these choices are discussed.