September-2006 Meeting More Info Page
Just Innovate! How Microsoft Drives Ad Market Opportunity
Speaker: Steve Patrizi Manager, Northern California
Microsoft Digital Advertising Solutions
Among the many efforts Microsoft has excelled at over the years is global marketing. The company has clearly mastered the art of navigating a changing global media ecosystem. How did they do it? Adapting and adopting. Adapting to change—swiftly, and adopting cutting edge technologies that maximized the impact of its ad buys and online presence.
Steve Patrizi, Manager of Microsoft Digital Advertising Solutions in Northern California filled us in on some of the strategies that have pushed Microsoft into a leadership position in global online advertising. Steve shared his ideas on how savvy marketing leaders can take advantage of the emerging media landscape.